Five Easy Ways to Promote Your Offline Business Using Simple Online Tools

Promoting a small business is a constant process and independent business owners need to have multiple ways to reach their customers. Expensive advertising is not always effective and in today’s world, truly savvy business owners are using the internet to attract and keep new and existing customers. Here are a few simple ways to do this this.

1. Offer current customers a “one-day” sale. Tell every customer that if they give you their email address, you have special sales that you only customers on the email list will know about. Since only current customers know about the sale it’s your way to say thanks (and to bring them in again).

2. Refer-a-friend promotions work really well. Tell your email list customers that when a new person that they referred buys from you, that they will get 10% off of any one item in the store. Make sure to put a sign in the store about this and have your cashier ask everyone who buys if they were referred by another customer. No matter what the new customer says, tell them abut the refer-a-friend promotion and tell them that all they need to do is give you their email address and they can participate in this and many other promotions.

3. Promote special days, such as March Madness, April Fools, Hot August Nights, etc. On the special days, have cookies, non-alcoholic beverages and have “red tag” sales on selected items. Send an email to your regular customers and have signs in the store promoting the special day.

4. There are many online sites where you can list your business. Many times these are very lo cost and sometimes they’re free. Often your local merchant’s group or chamber of commerce will have a way to list your business. A site that I’ve found is www.treasuresof.com. It gets a lot of hits and makes it easy to join, post a photo and best of all it’s free.

5. Today, many people are using Twitter to drive traffic to their business. Put signs in your store and tell them about your Twitter sales. Tell them if they follow you on Twitter, sometimes you have a one-hour sale for Twitter users only. Then once a day, put a special Twitter offer. Make sure to put your Twitter name on your website too.

As I described in the above article, you should take advantage of free resources for you to advertise your business. I urge you to check out www.treasuresof.com to see one of the better ones. There’s no costto register and your business is shown as an appealing, reputable and top-quality enterprise. Click here www.treasuresof.com today.