If Public Speaking Is Dead – How Can My Speaking Business Survive?

I just released a report called “Public Speaking (*as you know it) Is Dead!” that states my view of the last couple of years of the public speaking industry.

A link providing you with a free copy of my report can be found in the resource box at the bottom of this article.

This report contains my opinions, but the facts support and top speakers agree with what I have concluded.

I recently received a comment from well-known speaker and author, Jim Cathart, CPAE and Past President of the National Speakers Association, who said this: “Scott Dennison has nailed it. The problem in our business is that it’s not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It’s time to go where the buying is happening.”

So what can public speakers do to survive in 2010 and beyond if the old model of public speaking is dead? Here are three tips that will help you.

1) Understand that the new rules apply to every speaker. We’re no longer living in a world when speakers could just present their message, collect a high fee and go home. Since the meetings that require a speaker have been reduced, we all need to have a different approach.

What this means is that you need to think like a publisher or content provider. You’re not just a speaker anymore. The audiences who once attended your speeches are still hungry for information on your area of expertise and want to gain access to your knowledge. They are seeking content and the new rules state you must give it to them.

2) Understand what your audience members loved about your information, seek out those who are passionate about your topic and build relationships with them.

With the power of the Internet, your audience does not consist only of those who could or would travel to the meeting where you were speaking, but to individuals all over the world. If you can fill a need in someone’s life with your information (content), it does not matter where they live provided they are connected to the world wide web.

3) Provide your consumers access to content in multi-media formats. This includes video, audio and text. This way you are able to meet the needs of each person who wants to learn from you and do it according to the style in which they learn best.

It’s become quite common to take a presentation that was originally recorded in video that later becomes available as audio CDs, transcribed into a book, converted and distributed as articles or even blog posts. While repurposing your video may seem difficult and require a lot of work its very easy and quite profitable to do.

Forget about thinking that tens of thousands of fans are needed for speakers to make an outstanding living. These days if you have just 1000 people who you’ve built a strong relationships with, and who want to learn from you, that they invest only $100 per month, you’ll immediately decide that THERE IS life after the old model of public speaking has died.

For a limited time, professional speaking training expert, Scott A Dennison is offering free Public Speaking Tips and a free copy of his Public Speaking (*as you know it) IS DEAD report Visit the Uber Article Directory to get a totally unique version of this article for reprint.