Marketing to realtors
The biggest challenge one has when marketing their services to a Realtor is making a connection. Let’s face it Realtors are a rare bread. They are very independent and this independence makes it difficult to work with them. You must change your approach.
There are several thing you can do to try to break through this independence. One idea would be to provide the Realtor with cookies, rate sheets, title order forms, and other useless items. This approach is built around making a connection but with no real value offered, a conection is not likely.
Breaking through to Realtors requires a plan, tools, and consistency. What does a Realtor really want? The answer is more business. Whether that business be more listings or more buyers doesn’t matter. The bottomline is they want more business, PERIOD. Show them how to get it and you are a partner that will be valued.
The best way to make a connection is to help get the Realtor what they want. An idea might be offering them a tool that allows them to market their listings more effectively. Another idea might be to offer a tool that captures buyer leads from a Realtors existing listings. You could help teach or mentor a Realtor how to use Twitter, facebook, LinkedIn etc. You must be willing to learn so you can teach!
The key to developing long term Realtor Relationships is to become a partner in their business. You want to be a necessity to them not a commodity! It is more important then ever to have a tool, plan, and the willingness to follow through in order to make a difference and make the connection. To go down this road without a plan and follow through is a waste of time.
One of the great benefits that you will have if you try this approach is that you will attract more Realtors. The more Realtors you work with the more opportunities for leads and business. The choice is yours! Now CARPE DIEM (seize the moment)
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Filed under Finance by on Nov 9th, 2009. 
