Pay Per Click Advertising Explained – It Can Be Overwhelming But Not When You Know These Tips!

Driving targeted traffic to your website is a major factor in becoming a success at Internet Marketing and you have to find the best method(s) of doing so.

This brings me on to Pay Per Click advertising which is one of the most popular Internet Marketing techniques. Here I am going to give a simple breakdown of exactly what Pay Per Click advertising is and some tips to ensure you do not waste your money on it.

A Pay Per Click (PPC for short) campaign is where you pay a certain amount of money every time someone clicks on your adverts. There are a number of types of PPC adverts but the most common are the links (normally on the right hand side) of search engine results. For example every time you do a Google search you will see adverts on the right hand side, these are Pay Per Click adverts.

Pay Per Click campaigns can be one of the most cost effective Internet Marketing strategies out there, this is because you only get charged when a person clicks on your ad. This means you could market to thousands of people which will obviously build your brand and do it for a small cost because out of that thousand say only 20 people click on your ad. This means if you do get your target market wrong it will not likely cost you anything because those people are not likely to click on your ad.

On the other hand though Pay Per Click adverts can be an Internet Marketers nightmare and drain your money quickly. This is because to compete in a large niche such as Home Business or Internet Marketing you will have to pay quite a high click rate (around $2-4) because there is a lot of competition for that niche. You need to make sure then that your site is high converting otherwise you will be paying a lot to advertise but not get any returns as you’re not building a list and therefore not making many sales.

Therefore in order to make sure you use Pay Per Click advertising effectively you will have to produce a high converting site. To do this you can produce different versions of a site and run these agasint eachother by sending different people to each, then you can analyse each site and find out which was the highest converting. This means in the future you can use the higher converting site and discard the lower converting one.

Here are a number of different elements you can change around to enable you to find out which layout/desgin works best, this gives you a high converting site. Change the headline of your advert and site by making one positive and the other negative. For example; “Make Tonnes Of Money Here For Free” which is a positive headline or use “Don’t Be A Sucker And Go Anywhere Else For Internet Marketing Techniques” which is a negative headline. You can also consider changing the layout of your site, changing the style and size of font, length of text, with or without video and picture etc.

When you have found out which ads are the worst converting discard them and stick with the one you know is/are the highest converting. This will make your PPC ads cost effective as a large percentage of people that click on your ad will submit their details to you. This will build your list and inevitably make you money if you advertise to your list effectively. Keep your costs low and profits high…simple!

Another tip to making your PPC ads cost effective is by the use of Keywords. As mentioned before the more popular the keyword/niche you target the more it will cost you. Therefore when you first start out using PPC ads it’s a good idea to pick a smaller niche within your market. For example within Internet Marketing Business Opportunities the two most popular keywords “Make Money Online” and “Home Business”. A way to find out smaller niches within your industry is to type your keyword “Internet Marketing” into Google Keywords and it will give you other popular keywords that you can target.

A top tip if you are involved with an Internet Marketing business such as YourNetBiz is to choose the name of the top performing marketer as your keyword. Here’s an example of how to to do this: Joe Bloggs? No Holds Barred Free Internet Marketing Report, Find out how Joe Bloggs really makes his money…..This can take some of the traffic the leading marketer is generating over to you!

Offering something for free within your ad will also be popular; it doesn’t have to be the best product in the world just something that will be of real benefit to the viewer. This could be a free report on Internet Marketing with some helpful tips, this is what I do and it has worked well! The key to using Pay Per Click adverts it to test different ads against each other and find out which are the highest converting.

For any newbies out there to Internet Marketing I recommend using free Internet Marketing techniques such as Social Networking before using PPC ads. This is because after you have started earning from free marketing techniques you can afford to test different ads in order to find out which are the most cost effective PPC ad(s). After you have found and run a cost effective PPC ad your list can grow very quickly and you can stand to make a lot of money!

This article came from the computer of Jonathan Pitts. Jonathan is one of the higest rated Internet Marketing Mentors in the UK and has mentored people from all over the world to create their own profitable Internet Marketing business. Fed up with the Hype in the Internet Marketing World he has created a Truth Report giving the honest truth and facts on how to Make Money Online.