Public Speakers: Follow The New Rules Of Speaking, Achieve More Success

In 2007, the National Speakers Association, the major trade association for public speakers published a major survey about the public speaking industry.

One of the the things they concluded was that “NSA speakers are involved in many types of speaking engagements” including: Seminars, Training Events, Breakout sessions, Keynotes, Consulting

The top two audience types for their work was corporations and associations.

Then like a perfectly thrown bowling ball, the economy tanked and took out every pin in the public speaking industry. The reason for that, in my view, is that professional public speakers ignored the new rules.

What am I trying to say? Just that when the economy was good, speakers focused on getting speaking engagements, then showed up and delivered their message to whomever was in attendance. Some of them sold their books or other products from the back of the room while others positioned themselves for consulting or training work with the companies in attendance.

Because of the success of that model, they invested little time on building relationships with those attendees who were passionate for the topic being presented. Most speakers were focused instead on the companies in attendance and on gaining more speaking engagements. They never imagined companies or associations cutting their budgets and significantly reducing speaking opportunities causing them to need another way to sell their products and services.

Paying attention to the new rules of public speaking may have helped those speakers who have really struggled in the last year or so.

The new rules tell us that we’re not speakers, we’re publishers. Speaking is merely a form of distributing content to the audience that is seeking information on the topic we present on.

The best news is that through the power provided to us by the Internet, we can reach a perfectly targeted audience anywhere in the world. While it’s unlikely we’ll ever speak in all of these places, we can have followers and fans everywhere who’ll read our information, buy our products and hire us to deliver our services.

Since the market for speaking engagements is significantly reduced, the time is now to realize that the hunger for information on every imaginable niche topic is stronger than ever before. As a publisher your job is to seek and build relationships with people who are passionate about your topic and offer them your unique information in multi-media formats.

You can start by having a video shot and then turn your new video into an audio, transcribed and printed as a book, offered as a series of articles, posted to your blog and more. If you want help with this, contact me and let me know what your needs are. My professional speaker training may be all you need or perhaps you will want to access some one-on-one help.

Professional Speaker Training expert Scott A Dennison is exploringthe future of Professional Speaker Training at his website. You are also welcome to claim a copy of his newest report “Public Speaking is Dead!” and a series of Public Speaking Tips for free. You can get a unique content version of this article from the Uber Article Directory.

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