Search Engine Optimization: What’s The Big Deal?

If you want to your new web-based business to be successful, future clients simply have to know that you exist. While there are some traditional methods that work, like advertising, search engine optimization (or SEO) will be one of the most important factors in getting your message out there. More than eighty percent of Internet users use search engines to find websites, so you definitely can’t leave them out of your plans for success.

What is search engine optimization? SEO is basically convincing search engines that your site is what users want to see when looking for your product. Let’s say you’re trying to sell used vacuums. When someone goes to a search engine to find used vacuums to buy, you want to be the first site they look at. It may help to find a professional to do it for you, but there are some simple things you can do to get your website higher on these searches.

First consideration: You have to have a SUPER website! No web business can survive without one, so why lead people to your site if there’s nothing to it? If you have a good site then it will be much easier to naturally get search engines to rank you high in searches.

Second consideration: Think about what words you want to be the focus of your website. People are going to be entering a few words when they make a search, and you want to ensure that your site focuses on the words potential clients will likely use when looking for your services. These words and phrases are called “keywords.” When determining which keywords to use as your focus, you can try to use simple logic to start with. If you were selling refurbished pianos, then you’d definitely want your site to show up when someone searches for “refurbished pianos.”

Even if you think that the keywords for your website are obvious, you should do some research as well. There are tools on the internet that can help-some free, some not. Once you discover what keywords people are actually looking for, you can begin actually try to integrating them into your website.

Which leads us to the third topic to think about: your titles and meta tags. It is crucial that your most important keyword is placed in the title and header of your website. Another thing you can do is alter the “meta tags” of your website. A meta tag basically gives information about your website that isn’t always visible to web browsers. You can enter your keywords in a meta tag that some search engines use to discover keywords that are appropriate for your site. If you don’t know how to alter titles or meta tags, search for HTML resources on the Internet.

Fourth consideration: Make sure your website’s text mentions the keyword repeatedly! If you never talk about a keyword, no search engine is going to think that it’s very important to your site. You can overdo it, but a frequently used keyword is seen as important to search engines. How important can “refurbished pianos” be to your site if you hardly ever mention them? Hopefully you made a great website with a lot of great content so getting your keywords in there will be a no-brainer.

If you want to try and venture search engine optimization on your own, these will be good steps to get you started. Hopefully you will see your web page slowly rise to the top above your competitors.

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