Selling Your CV. Marketing Yourself To Potential Employers

When you have got yourself a professional CV, one of the biggest issues that you face is that of marketing your CV. After all, what good is your CV if nobody reads it? This brief guide is really aimed at someone who is starting the job seeking process, rather than for someone who is just looking at a specific advertisement or application

Your CV is a selling document so the principles of good selling practice apply equally. Remember the old lesson about features and benefits? Bland facts in your CV won’t sell you, achievements will see the befit to that organisation of employing you. The employer needs to see the benefit to themselves of employing you- show that through your achievements

Employing the services of a CV distribution service can help you get your CV in front of the right people. We recommend the services of CV trumpet. CV Trumpet is very useful if you are starting your job search. It gives your quest a good kick start and gets your CV into the hands of hundreds of recruiters quickly and with little effort on your part. The downside is that they do charge for the service- more details can be found on our website under CV distribution

If you want to target companies to work for from within a particular industry, it may be worth you considering the purchase of company information. Many businesses use this method to gain new customers and you may find it useful to target sector specific businesses. Kompass is the largest of this sort of business but a quick internet search for business mailing lists may prove helpful to you

Focusing your cover letter on your personal achievements can lift you to the top of the pile. Include a cover letter with all speculative and specific job applications. Lazy people will tend to just include their CV- make your application stand out

Someones name and job title is very important to them. Spelling them incorrectly is a rookie error and will get your applications rejected faster than almost northing else. Take the time to call up the HR department and ask them for the proper spelling of the recruiters name and job title. Word of mouth soon spreads through these often small departments and it can do your chances nothing but good

Word of mouth is also a very potent yet largely overlooked method of marketing your CV. It is often the case that your next job will come from your current network of friends and family. The simple truth is that you don’t know who someone else knows. Six degrees of separation comes into play and you really should let every one of your friend and family know that you are looking for a job. You simply never know how powerful this is until you try it

About the writer: Glenn Hughes is a professional CV writer that assits people get interviews when there was previously little hope. CV writing services can really help you to get the perfect job that you desire. This and other unique content ‘career’ articles are available with free reprint rights.