SEO – How Much Text on a Webpage

SEO is one of the most highly scrutinized fields of marketing or of technology. There are always new principles to remember, as old ones are proven incorrect or are made obsolete. An important SEO topic that is debated today is how much text should go on a webpage in order to get it ranked highly in the search engines. Everyone has their own opinion, and there is no single solution that will work for everybody. However, on the bright side there are basic principles you can use to help you develop your own successful strategy.

To sum up the answer as simply as possible, more content is better that less content when you want to work on the SEO of your website. Providing only a few sentences on all of your pages gives nothing to the search engines to work with. You won’t be able to establish yourself as providing anything worthwhile, unique or highly related to your particular niche or industry.

Pages that provide solid, unique information get rewarded, and that’s another important SEO principle to remember. Even though more content is generally better than none, you don’t get rewarded for having worthless content. Stuffing your page with keywords and random text for example won’t get you ranked at all, and could even cause your rankings to take a hit as a result. Additionally, copying text and content from other websites and adding them to your own isn’t going to do you any good either.

A minimum for any page on your website that you are trying to get ranked in the search engines with SEO should be approximately 250 words. With that said, there is nothing wrong with a content page with 1,000 or 2,000 words of content, as long as it’s all on topic, and it doesn’t look bad in the layout of your website. Most webmasters like to break those longer pages up into multiple smaller pages to keep everything more aesthetically pleasing, while also providing more opportunities to get individual pages ranked highly in the search engines.

Ultimately, your mission with SEO and page content is to make your page unique, fresh and highly aligned with your market in the eyes of the search engines. On top of that, the content you provide needs to be worthwhile enough to site visitors so that they will actually look at it and put it to use. In many cases, 250 words will get the job done, but in many others 500 words are needed and on down the line.

So the more content you have the better, but the content you do have needs to be valuable and unique. Anybody can create a few hundred words of garbage by stuffing keywords or by copying somebody’s content. But you won’t be doing yourself any favors by following that path. Focus on providing unique, valuable and useful content that if nothing else crosses the bare minimum of threshold for text on a highly ranked SEO page.

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