The Business Potential Rewards from Forming or Joining Networking Groups

Ever hear the phrase “go back to the basics” when all else fails? One marketing concept that has been around for years is “networking”. With the Internet it is becoming more popular all the time. Some of the latest networking we have seen has been via the Internet. ActiveRain, LinkedIn, MySpace, Facebook are just some of the more popular networking sites. With technology however, the face to face networking has been less convenient but it is still very important in today’s society. It is a grand opportunity to obtain customers, business opportunities and share ideas and the like.

There are a vast number of social networking groups active today. The Chamber of Commerce, Toastmasters, the American Legion and Business and Networking International are just a few. They are in almost every market in the US and the world. The potential for untapped prospects in these networking groups are endless. Several of these groups require no fees or are minimal in annual dues.

Another option would be to start your own networking group. Likeminded professionals meeting once or twice a month at a pre-determined location to “tout” the services or products they provide. Starting your own group gives you control over the size of the group and the types of professionals who will be attending.

As business entrepreneurs, we want more prospects, clients, customers and the like. With the same goals in mind, we can share ideas and meet new and exciting people. Business success always begins with getting in front of people, communicating and sharing our knowledge.

Be sure you bring several business cards. Give at least two business cards to everyone you meet. You will want to envision this person giving your card to one of their friends or colleagues as well.

Most networking groups will start off by allowing you to introduce yourself. Take about two minutes to “tout” yourself, your product and your services. You will be in the “spotlight” for a brief moment, so make the best of it. Practice and rehearse what you will say when called upon. This will be your moment to put forth your best impression.

When joining or starting a networking group, evaluate the variety of professions attending. If there are only 10 people in the group, are they all real estate professionals? If there are a mixture of real estate professionals, Insurance Broker, Doctors and Contractors, which one would be a bigger plus to enhancing your business objectives? These questions are important so consider them carefully.

Face to face networking is an inexpensive way to meet new people in a short amount of time that are looking for other successful businesses to help promote each other to achieve a common goal. It’s a fantastic avenue. And who knows, you may make a few friends along the way.

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